Hi, I’m Amelia.

With over a decade of experience, I excel at developing and executing customer advocacy programs that amplify customer voices and build brand loyalty. I craft engaging customer narratives, including in-depth case studies that showcase tangible ROI and video testimonials that capture the authentic voice of satisfied customers. My approach goes beyond simply collecting stories; I meticulously analyze customer journeys to identify key moments that resonate, ensuring each narrative is compelling and strategically aligned with business objectives. This focus on data-driven storytelling ensures that customer successes translate directly into measurable marketing impact.

I specialize in creating a diverse range of customer-centric content, from impactful thought leadership pieces that establish industry authority to concise, targeted content that guides prospects through the buyer journey. My expertise extends to managing the entire content production lifecycle, from initial concept and customer interviews to final delivery and distribution. My collaborative approach enables me to work closely with global cross-functional teams, including sales, product, and marketing, ensuring seamless alignment and maximizing the impact of every piece of content.

Whether crafting a compelling video testimonial, a detailed case study, or a strategic thought leadership article, I am dedicated to creating content that engages and converts prospects into loyal customers and brand advocates.

"Amelia is a master at working across sales and marketing organizations, both internally and externally, to create compelling customer marketing campaigns and effective customer communications. She is thoughtful and strategic in her approach to projects and always steps up when needed to take on new responsibilities."
Alison Brooker, Director of Marketing Communications at Fusion Connect

Email: amelia.mckithen@gmail.com